Becky Bones; a fashion brand of entertainment inspired tweens who want to save the planet, is engaging tweens with a hub of social media and technology to fulfill the mission of Becky Bones of conduct dollars and raising awareness of environment enabling today is youth.
Through a program of micro-grant, Becky Bones gives back 25% of the profits after taxes for tweens own eco-projects and non-profit organizations that work to save the environment. If Becky Bones fans do not have to earn the money for a personal eco-project, they can play games and vote in the polls to help Becky Bones to give to organizations that help tweens to choose. For example, after the horrible BP Gulf oil spill, Becky Bones fans choose the National Wildlife Federation Gulf oil restoration Fund in a survey among four different organizations. Becky Bones wrote the check for $200 the next day.
"There are several levels that our fans want to be engaged on the grant program," says CEO & co-founder, Krista Kokjohn-Poehler, "first of all, they have the opportunity to earn money for an eco-project they create themselves (or with their school); Second, they can vote in our polls in different organizations to give money and third, they can play a "skip the Can" game helping Becky recycle a can of 30 seconds and each increment of 10,000 play give us another grant. »
Social media and the hub of Becky Bones play a large role in the conduct of the gifts of the grant. Set to "Pass the Can" with Becky Bones was created to be installed on any Facebook page so that Becky Bones organizations in partnership with can make easily accessible to their fans. The game lives on the homepage of BeckyBones.com and Facebook.com/IloveBeckyBones. "Not only the fans want to be involved on several levels, but they want to be engaged where they are already spending time to focus us on the development of a deeper relationship with them where they are rather than to try to push to a particular site", explains Krista Kokjohn-Poehler.
The strategy proved a success as a partnership with the Surfrider Foundation and their 100,000 fans on Facebook has helped the game reach its 10 000 for mark give a grant of $200 for two days only after being placed on the page Facebook of Surfrider.
Similarly, a partnership with fashion online Girlsense.com game gave Becky Bones a platform to share their lifestyle with fans of tween. While fans can download art characters and a model of t-shirt from the site Web of Becky Bones, $ 18 million tweens already are designing clothes to Girlsense.com to Becky Bones in partnership with them to launch a store brand on the site. To date, Becky Bones shop collected 330,000 views, 110 000 items sold, 27 000 Favorites and a rating of 4.5 stars (out of 5).
Becky Bones success led their selection by licensing International Expo for inclusion in its new showcase of brand featuring upcoming innovative brands during the show from June 14 - 16 of the Expo in Las Vegas. Becky Bones will also host a booth at the exhibition (booth # 3874).
Comments by Becky Bones, LLC
Becky Bones is a fashion brand of entertainment for inspired tweens who want to save the planet. Becky Bones gives back 25% of the profits for solutions such as planting trees, recycling programs and other green projects created by children and adolescents.
http://www.BeckyBones.com is an eco-portal where tweens can obtain environmental advice and important eco-information, download our characters and other art, get money to save the Earth, chat in our forum, products, design their own t-shirts to share their stories with photos & videos and join in adventures of Becky crazy with his friends to dripLucy lies and trees against the mafia Eco.
If you want more information about Becky Bones ®, go to http://www.BeckyBones.com/MediaKit or contact Krista Kokjohn-Poehler to Krista (at) BeckyBones (dot) com
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