In December 2010, Kelly Preston has launched a TV spot "cringe-inducing" for the YMCA of Greater St. Paul and Minneapolis Metropolitan that has sparked a victory in the category "Low Budget" for the Art & Technique this year of American Commercial fair, sponsored by the Association of independent commercial producers (AICP). To inspire people to combat post-holiday bulge and re-engage with their health, commercial features a woman camping on his sofa, decadently eat a stick of butter raw while Patsy Cline croons "You made me love you" in the background.
"The average person earns four to seven books for the holiday period," said Chris Preston, Executive Vice President and Creative Director for Kelly Preston. "With a very small budget, we had to get people to pay attention to the message of the y and make them take action." Relevant shock value has its place. »
Each year, the work honored in the salon of the IACP are collected in the Archives of the Department of Film at the New York Museum of Modern Art, and "Butter of Kelly Preston" spot will now join parts close to 1,500 of the Department of motion picture advertising.
The morning of June 8, today's program also introduced advertising during a segment with the IACP President and CEO Matt Miller, said Matt Lauer, "it takes a lot to our industry out gross, but last night it when projected, there were wailing in the audience." This shows what you can do in the category of low-budget - it shows a simple idea that can be effective. »
Join the ranks of weight heavy such as the spots of "Old Spice Guy" Proctor & Gamble, video of "Write the future" of Nike and Super Bowl of Volkswagen ask "The Force", "Butter of Y" spot will be featured in the AICP Show, an itinerant projection of winners of this year, which will be broadcast on 10 October in Minneapolis. All winners were selected by a panel of more 300 judges from across the country and a Committee composed of prominent members of the industry to advertising agencies, production and business editorial, among other companies.
To watch the show segment today, please follow this link: http://today.msnbc.msn.com/id/26184891/#43323558.
Words of Kelly Preston
Kelly Preston is an independent full-service creates ideas emblematic for its clients, including financial services, insurance, restaurant, consumer goods packaged, leisure, retail and game sales. In addition to be chosen as Midwest small agency of Advertising Age of the year in 2010, Kelly Preston was finalist in the MPA Kelly Awards and One Show and was featured in Communication Arts. The Agency also took top honors for an integrated campaign of the year in 2010 Radio Mercury Awards. Over the past five years, the Agency has won several Effies - first marketing award that honours the outstanding results. Kelly Preston is a member of partners around the world, large network the most independent marketing and communication societies. To learn more about Kelly Preston, visit http://www.prestonkelly.com, become A fan on Facebook at http://www.facebook.com/prestonkellyagency or join the conversation on Twitter at http://www.twitter.com/prestonkelly. You can also read our thoughts on the latest trends in advertising at http://www.prestonkelly.com/blog.
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