Dympol has teamed with multi-platine rock Act Switchfoot; Red light management; and surf, skate and lifestyle clothing brand music Hurley to generate commitment and good will, while raising funds for the standup For Kids, an organization of volunteers from awareness to help youth at risk. Switchfoot Bro - Am is an annual weekend of activities that take advantage of the chapters of area of San Diego of the standup for kids and includes a concert of contest/free surf beach.
Fans to buy tickets for June 16 exclusive auction Night evening are invited by charity Checkout of Dympol application to add a donation for the development for children in the basket. In return for giving, Fan Fiction family get exclusive unpublished (Switchfoot side-project) downloads and Hurley digital gift cards. Fans get remercies also publicly by the band on their Facebook walls. Sponsor main event Hurley committed more than $100,000 incentives of gift card for the campaign. Fans can purchase tickets for the evening of night of sale at auction and participate in the Fund on the Switchfoot Bro - Am Web site: http://www.switchfoot.com/switchfoot/c/bro-am.
At the same time, Switchfoot, Hurley and several other participants have deployed instances of the version of Facebook app of charity Checkout on their respective pages. Thus, even if the majority of the fans of Switchfoot $ 1.3 million will not be able to travel to Southern California to attend the feast, they will be able to participate, linking to the band and Hurley, with the Fund on Facebook: http://on.fb.me/Switchfoot-GiveNGet.
During the first week of activity, more than 5% of users found the app on Facebook, and more than 20% of the fans who has met the app during the audit, has made a donation and enabled their gift cards to Hurley. In addition, an estimated more than 100,000 likes, comments, posts and tweets mentioned Hurley, with success, speaking directly to the public of the mark in a manner meaningful, memorable and measurable target:
For example, Facebook user Richmond V. commented, "Pretty cool freakin Hurley to team up with you guys like it." and proclaimed Kim g., "I just bought my tickets for the belly until after the party and has been able to make a donation of some [Silver] extra AWESOME cause..." It was simple and I received a gift card too! »
Benevolent Fund transforms electronic commerce into an opportunity for artists and other influential people and organizations work in partnership with brands and fans to raise funds for causes while generating materially valid sales and goodwill. Give & Get: When fans give, they get equal (or greater) value gift cards sponsors brand or other incentives of influencers. The application allows also to influencers dynamically match the donations made by fans of the proceeds of sales online.
Dympol founder and CEO Jay Ziskrout commented, "we are delighted to work with people and organizations of the calibre of Switchfoot, Bro - Am, management of red light, Hurley, Bandfarm, Front Gate and Belly Up." I believe that we are well on our way to create a virtuous circle that lasting benefits established for children, Hurley, Switchfoot and their fans. »
Benevolent Fund is built on the platform of Commerce electronic sponsorship of the Dympol. The platform of the powers that provide the relevance of the AdWords, entertainment brand engagement and accountability of the performance of applications marketing. It allows the brand advertising campaigns to make potential customers good things happen for (or with) in the Act of spending money on personally meaningful things like content, events and charitable donations. In addition to charity Checkout, Dympol feeds also cheaper Checkout, an application that offers rebates sponsored by the brand during checkout directly to clients targeted applications and e-commerce partner sites.
Comments by Jay Ziskrout
Musician, Jay co-founded the punk band of the ' 80s, Bad Religion. Professionally, he served as VP Promotion Arista/BMG responsible for many # 1 hits, launched Epitaph Europe to Netherlands as General Manager, selling millions of people on a new market, based LatinoVision.com and served as the COO of The CMJ Network.
Comments Switchfoot
Switchfoot is Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (guitar/keys) and Drew Shirley (guitar). The band won his first Grammy award earlier this year for Hello hurricane, which is entered at no. 13 on the Billboard 200 and contained the modern Rock hit "the sound (John M. perkins Blues)" and "Mess of me" follow-up of Hello hurricane will available later this year. Switchfoot wrapped just an international tour of the Australia, Singapore, Indonesia, Malaysia, the Philippines and the Canada. For more information, visit http://www.switchfoot.com.
On Hurley
"Hurley is a society based on inclusion, says Bob Hurley founder and President." This philosophy applied to Bob Hurley first years as a shaper of Huntington Beach, working with friends to the sides of the best athletes in the world to raise a surfboard. She requested the launch of the company in 1999, when Hurley decided to launch a brand which has been a true microphone for young people. In 2002, Hurley was acquired by Nike, the largest and most influential sports brand in the world. Inclusion remains a Director of the society of today, where principle of innovative products such as Phantom Boardshorts and change of game events, such as the US Open of surfing continue to redefine what is possible in our world. Hurley headquarters is in Costa Mesa, California, with international offices in Sydney, Tokyo, Barcelona, Bali.
For more information, visit http://hurley.com.
On the establishment for children
The mission of standup for kids is to put an end to the cycle of youth homelessness. Volunteers of the Organization are in the streets to find, stabilize and otherwise, to help children without shelter and streets improve their lives by providing and their connection with the rescue services. Establishment for children has been recognized by the administrations of George w. Bush and Bill Clinton, and the Ministry of Justice of the United States for the impact and scope of its programs. Charity Navigator recognized recently set up for children as one of the most efficient and effective of the United States nonprofits. For more information, visit http://standupforkids.org.
For more information, please contact Dympol media + 1-877-396-7650 or media (at) dympol (dot) com or visit http://dympol.net
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