Marking its evolution of a society of One ™ shoe company, TOMS launched a product awaited the second line, TOMS eyewear that will address other urgent everywhere in the world. Three classic styles of sunglasses from TOMS will be offered to customers, and every pair purchased, TOMS will help view to give to a person in need. The announcement was made today by TOMS founder and Chief Shoe Giver, Blake Mycoskie, who, after months of speculation of the community on following what Toms product would be revealed TOMS glasses and hundreds of fans at a public event in Santa Monica.
"Since 2007, I realized the TOMS One for a model could be more than that to provide footwear - it could and should address other needs anywhere in the world, said Mycoskie." Sight is a basic need. The loss of sight has a dramatic impact on life - and his family and the community. "We are so happy to help more people in need and for the TOMS give in a whole new way."
With TOMS eyewear, a person buys, and only one is supported. TOMS will help give an overview to people in need through medical treatment, glasses and surgery in sight, administered by his face giving partner, Seva Foundation (http://www.seva.org). Based in Northern California, Seva has implemented prevention of sustainable blindness and sight for more than restoration programs 30 years. Partners and programs of the Seva helped to some three million people around the world to see once more. The Nepal and Tibet in Cambodia are the first countries in which the Eyewear TOMS will give.
Available on http://www.Toms.com, Nordstrom and other select retailers across the United States, TOMS eyewear comes in three styles of iconic sunglasses. Made in Italy, each style has a detail of the intertwining of iconic design, with the bands painted by hand on sunglasses TOMS symbolizing the three elements of a a ™. The first band on the temples is the buyer. On the advice is the person to whom the client Help view gives. And the middle line represents TOMS, bringing together the two.
Mycoskie added, "we are humiliated in this position today, and would not be here without the dedication and support of so many of our partners in retail - accepts to keep TOMS glasses a mystery to launch - to our incredible donation partners, countless clients, employees of TOMS, interns, representatives of campus club and"of course, family and friends from around the world. With TOMS eyewear, we believe as we start all over again once and it is still so much to give. »
On TOMS:
In 2006, the American traveller Blake Mycoskie bound friendship with children in a village in Argentina and concluded that they had no shoes to protect their feet. Want to help, he created the TOMS Shoes, a company that corresponds to each pair of shoes purchased with a pair of shoes again given to a child in need. One for One ™. To date, TOMS has given more than a million pairs of new shoes to children by giving partners everywhere in the world. In June 2011, TOMS launched its second One for One ™ product, TOMS eyewear, to help save and restore sight to people in need.
About Seva Foundation:
SEVA Foundation is most widely known for its care innovative eye in Asia, Africa and other parts of the world, who have helped more than three million people to see again through affordable cataract surgery. Seva part of major global initiatives to reduce blindness and visual impairment. Seva also works with major academic institutions in developing countries to train specialists of eye care of tomorrow. In United States, Seva in partnership with native American communities that are committed to building healthy communities, maintenance of cultural values and protection of the environment.
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