Perfect Market, Inc. (http://www.perfectmarket.com), major providers of traffic and content for the web publishers optimization solutions, today announced that Yoni Greenbaum, Vice President of Philadelphia and General Manager, Digital Media network to speak on the round table Digital Publishing & advertising Conference "subscriptions, Paywalls and real money." Users pay or disappear? »
The Greenbaum DPCA session is scheduled to be held Thursday, June 9, 2011 at 12: 35 p.m. EST at Central Park Hotel NYC, 870 Seventh Avenue, New York, NY 10019.
News facts:
* Greenbaum will speak on the Panel with Brian Hecht, SVP, publishing house Premium Services TheStreet.com; Andrew Rutledge, GM & VP, Publisher, PubMatic; and Brian White, VP, Publisher Solutions, Vibrant Media.
* The Panel will be moderated by Andrew Edgecliffe-Johnson, Media Editor, Financial Times.
* The meeting will focus on the paywall and subscription issues faced by the major publishers of today.
* Panelists will discuss the process of thinking behind the "great subscription experience", share how publishers can create new revenue streams and highlight recent experiences.
* Greenbaum will share his experience with patented perfect market technologies to help the range of digital products for the kernel of the Philadelphia Media network unlock the value of their content through programs that include the generation of traffic, content optimization, programming and packaging that all combine to yield improved monetization.
* Greenbaum manages all digital business operations focusing on future cases and new platforms product digital product line digital Philadelphia Media network which includes Philly.com, PhillyDealyo.com and a suite of applications Smartphone and tablet. He brings a team of content of the site management settings-based approach. Prior to joining PMN in 2008 Greenbaum worked in the Dow Jones Local Media Group where he focused on the development of digital content, distribution and strategy.
Resources:
* On the perfect market (@ perfectmarket): http://www.perfectmarket.com
* On Philadelphia Media Network (@ phillydotcom): http://www.pnionline.com/
* On Yoni Greenbaum (@ yonigre): http://www.linkedin.com/in/ygreenbaum
* On CAPD (@ DIGIDAY): http://www.dpaconference.com/home/
The market perfect:
Market perfect works with professional publishers to create, distribute and monetize online content more effectively. Perfect help patented solutions market publishers, including the San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in the online content. In delivering the right content in the correct format, to the right user, with the relevance of right, perfect market has significantly increased revenues for its publishing partners. Perfect market is based in Pasadena, CA, with offices in New York.
Topic: DPAC
DPAC brings together with leading figures in the media, marketing, publishing and technology to discuss the explosion of digital content and the advertising industry. The Conference explored the new borders of the "digital" for all content providers, agencies, and marketing specialists. DPAC helps large and small media and content companies, full service, and brands make the most of their digital publishing and advertising strategies. The program will find the big ideas, innovations and dive deeply into the delivery the most convincing digital integrated content and advertising for consumer applications.
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