JWT Shanghai was awarded prestigious Grand Prix Lion press in Cannes Lions International Festival of creativity this year, the world's first showcase for excellence in advertising. The honor recognizes JWT Shanghai advertising copy of "Heaven and hell" Samsonite and mark the price of the first Grand Prix of mainland China.
"I am so proud of Shanghai JWT for this truly phenomenal achievement." "A Grand Prix is probably most high reward for our industry, and it marks a historic step for mainland China and the Agency, Samsonite,", said Bob Jeffrey, JWT in the World President and CEO.
"It is fantastic news." Of course, we are delighted to bring the first Grand Prix of China continental House. We feel particularly privileged that our partnership with Samsonite, one of the most noble and enduring of the world marks, is what makes this possible honour, ", said Tom Doctoroff, Director regional in North Asia and greater China CEO, JWT."
The Lions did little JWT Shanghai and Samsonite, however. "heaven and hell" has swept the press category win more gold and Silver Lion. In addition, work has received two Gold Lions in the outdoor category, which was announced Tuesday night.
"Heaven and hell" campaign included print advertising and external communication for the Cosmolite of Samsonite suitcase. The advertising focuses on ultra-durability of the product of Samsonite by displaying a contrast knocking between how "celestial" is first class for the passenger, but "infernal" down below where the case is being handled. And yet, the suitcase emerges sparkling after torture.
On Wednesday evening, the team of JWT Shanghai of Yang Yeo, Chief Creative Officer and Elvis Chau, DPE with SheungYan Lo, President of JWT China and Northeast Asia DPE went up on stage to proudly accept the Grand Prize.
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JWT is the best-known marketing communications brand in the world. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among top networks page agency in the world and continues its dominant presence in the industry by staying on the cutting edge - to produce the first commercial TV in 1939 to mark content development award-winning brands like Freixenet, Ford, HSBC.
JWT pioneering spirit allows the Agency to build deep relationships with their customers including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT parent company is WPP (NASDAQ: WPPGY).
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