El Clasificado, a company of EC Hispanic Media, announces the opening of grand success of its Office in Bakersfield. Led by the Regional Director of sales, Arturo Casas and four additional employees, the Office serves as the County of Kern and responds to the growing demand of products and services in the field of El Clasificado.
"El Clasificado was distributed to Bakersfield for about two years already." However, the strong demand for our products and the desire to have a more direct relationship with our readers and our customers has accelerated the opening of this Office. In addition, we bought the building where the Office is located. "These facts clearly indicate something, we are Bakersfield win, create jobs and stay in the long term," said Mr. Casas.
Kern County is home to more than 400,000 Hispanics or 49% of the total population. Bakersfield is a major metropolitan centre for County and an important gateway to the Central Valley of California. Because El Clasificado has recently begun distribution of its products to Fresno, Bakersfield is a strategic balance between the operation of Fresno and the headquarters of the Southern California.
Bakersfield account, with a prosperous business community and an active Hispanic, Chamber of Commerce. Various commercial and community groups, including the Office of Senator Michael Rubio and the Office of the representative Kevin McCarthy attended the inauguration ceremony, which took place on 16 June. Speaking to the crowd of about 60 people and with the music traditional trio on the merits, Kern County Chamber of Commerce of Hispanic Evaristo Rubio President allowed El Clasificado CEO and co-founders Martha of the Torre and Joe Badame to Bakersfield. "This opening has and will continue to have a huge impact in our community." "We are firmly in support of your operation here and we are grateful to make part of your growth and the growth of our business community", said Mr. Rubio.
"In this difficult economic period and even some of our competitors in the business shrink print or go out of business, El Clasificado has found a way to thrive." We do this by focusing on our key audiences: our readers and our customers. In fact, some key points of distribution where El Clasificado is today, belonged to competitors who moved to Bakersfield. We have cut deals with them to remove the rack and ship in exchange them for rights to the location. It is an important step in a personal crusade that is ours. "We've always wanted to have an Office in Bakersfield because it is a strategic crossroads for our growing operations of California", said Martha of la Torre, President and publisher of El Clasificado.
The Central Valley region, which includes Fresno, Tulare and Bakersfield, will be led by Mr. Casas, which can be reached at (888) 435-0196.
About El Clasificado: El Clasificado is a Los Angeles based with headquarters in Norwalk, California. Through its flagship of printing, El Clasificado, media Hispanic EC reached 1.5 million Hispanics on a weekly basis. Its footprint extends from the Central Valley of California, San Diego, with a distribution of 460,000. Last year, the distribution has increased at a neck breaking pace and was recently extended in the Fresno and Bakersfield markets. EC Hispanic Media, is also owner of elclasificado.com which generates 6 millions of page views per month across the United States. Division of media product Hispanic EC "quinceañera expo" events, attracting 10,000 participants annually and the series of workshops "su socio negocios" small business. Music loving bilingual edgy Hispanic are reached via alborde.com and its "día de los muertos" event in November.
Contact:
Hugo Hernandez
Director of Marketing
Hugo.Hernandez (at) elclasificado.com
1 (888) 204-4591 direct
