JWT will host a group of opinion leaders at the 58th Cannes Lions International Festival of creativity to discuss the theory that "the power of the people is greater than the people in power" and what this means for brands and marketing sector.
This year, the world has seen schemes which seem permanent suddenly reverse. They fell - in part — because the devices and broadband wireless has allowed a significant number of activists and concerned citizens to communicate with one another.
Given the incredible success of some of these efforts, it was inevitable that advertisers and agencies would ask: How can we learn from this? Can we create a "movement" for our brand?
The Group seeks to host a discussion on this subject very with a group of generators of content - producers, directors, bloggers and the players - who have all experienced visually the power of the protests and social media.
Seminar JWT
2011 Cannes Lions International Festival of creativity
The power of the people is greater than the power people
DeBussy Theatre
Thursday, June 23
10: 30-11: 15 pm
Description of the seminar:
In the French and American revolutions activists distributed leaflets. In the 20th century, airmen dropped propaganda.
Now a camera phone cell that either on the stage of political repression transformed into a citizen journalist and photographer.
YouTube and Facebook to turn these messages in headlines. Then Twitter allows to organize and mobilize demonstrators. As we have seen recently in Egypt, Tunisia, Yemen, the Syria and the Jordan, social media makes the political communication instantaneous and universal. Transforming local and personal events in elements of the action. He begs the regulation and censorship. It reaches every possible ally almost free of charge.
Social media have revolutionized political activism - how it will change consumer behaviour? What can learn the marketers of activists? How marketers can create their own valid movements? These are the questions we want to explore with content creators who were in the front line in the history of media most important of our time.
http://www.Canneslions.com/Festival/full_schedule.cfm#137
The panelists
Jehane Noujaim, hungry filmmaker and Director of photography and Director of "control room", the documentary of 2004 on Al Jazeera
Fisher Stevens, actor and filmmaker. Producer of "the cove" - 2009 Academy Award winner for best documentary
AMR Salama, Egyptian filmmaker and blogger and protester active in the "day of the revolution" in Egypt in January 2011
David Eastman (moderator), CEO of North America of JWT and JWT worldwide Digital Director
Comments JWT
JWT is the best-known marketing communications brand in the world. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among top networks page agency in the world and continues its dominant presence in the industry by staying on the cutting edge - to produce the first commercial TV in 1939 to mark content development award-winning brands like Freixenet, Ford, HSBC.
JWT pioneering spirit allows the Agency to build deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT parent company is WPP (NASDAQ: WPPGY).
# # #
0 comments:
Post a Comment