Social media redesigns public relations at the speed of lightning, and PR professionals can not afford display platforms such as Facebook as simple extensions of their campaigns, says Bonin Bough, Global Head of digital PepsiCo. Rameau, who is credited with bring PepsiCo SXSW, as well as motor control of Mission Gatorade, PepsiCo10 and the Pepsi refresh program, will discuss what should be the PR professionals to take the lead in the social media space in his speech to the Facebook PR News Conference August 9 in San Francisco.
Register now - early-bird rate ends on July 15, 2011.
In his speech, "Digital Fitness: A matter of survival for the professional PR," Rameau, who is also the co-author of Perspectives book 2010 social media marketing will share how PepsiCo integrated digital in the DNA of its mobilization strategies from consumers to drive breakthrough results.
"Platforms social as Facebook are radically transforming the practice of public relations," Rameau says PR News. "PR professionals need to push themselves become digitally adapted, acquire knowledge and skills necessary to survive and thrive in the dynamic digital world".
Responding to the request of the industry after reaching the maximum capacity for its May 24 Facebook Conference in New York, PR News is to present his Facebook of West Coast Conference in San Francisco on 9 August. The Conference of Facebook Connect Professional PR with the industry leaders who have helped make this social network a critical platform for all the Agency almost all businesses and non-profit communicators.
Thought leaders and experts in social media communications will share ideas, tactics and lessons learned in the use of Facebook to advance the PR & marketing efforts. The Conference also includes networking opportunities, breakfast, a lunch speech and cocktail reception.
More information
On 9 August PR News Facebook Conference will be held at the Westin hotel in Downtown San Francisco. In a single day, our social media experts will provide participants with practical lessons on how to use Facebook to build a community of influencers and advocates, forge new relationships with the media and the brand influencers and drive new business for organizations. They also share case studies of their Facebook strategies - from concept to creation of execution. Participants will be also on foot with tactics to create a Facebook content strategy and bring together the best team to manage all this.
Participating in the Conference will become experts in:
Facebook integration in all their initiatives PR Getting people "as" a mark and being part of a community committed to develop a winning strategy of content to the followers of the impact of the initiatives of Facebook creating a Facebook dream of the latest features of Mastering Facebook team and the addition of a new gear to PR efforts
Participants will be leaving this Conference with a smart, cost-effective & plan marketing PR that harnesses the power of Facebook.
Register now - early-bird rate ends on July 15, 2011.
For questions related to participation in the event, please contact PR News Marketing Communications Director Amy Jefferies at ajefferies (at) accessintel.com. Sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz (at) accessintel.com.
The family PR News products also includes publication weekly PR News, the Summit of digital PR, Forum of Media Relations and PR measurement Conference, PR webinars and workshops, guides, Platinum PR Awards PR PR People Awards, nonprofit PR Awards, 15-to-Watch Awards for CSR and much more. Visit us at http://www.prnewsonline.com.
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